have you noticed that loyalty programs are everywhere now? every retailer of any size wants you to carry their rewards card or app around with you. companies spend $60 billion a year on loyalty and marketing automation technology, but they’re traditionally pretty expensive to implement. so it’s big fortune 500 companies like starbucks and macy’s that are doing the vast majority of that spending. small neighborhood shops can’t compete.

download our free retail customer loyalty success guide to learn how to drive customers back 2x more.

click here to read the full article on venturebeat: fivestars raises $26mm for small-business loyalty platform