more and more people are weighing in on the debate: who is more important to focus on, new or loyal customers? elyse dupre, a reporter at direct marketing news, has weighed in as well and has an interesting way to look at the discussion.
as a kid, who didn’t love getting a brand new toy? sooner or later however, the shiney newness of that toy wears off and is shoved aside to make room for the latest and greatest. but when there are no new toys coming your way, you learn to really appreciate the toys you already have.
in an interview with chris luo, vp of marketing at fivestars, elyse covers how this scenario plays out for a lot of small business owners. new customers are great to have, but many businesses put so much focus on them that they neglect the loyal customers they already have. to keep those loyal customers happy and returning to your business, you need to reward them for their loyalty. as featured at direct marketing news, don’t toy with your loyal customers, by elyse dupre.
to see the full article, head to direct marketing news. >>
don’t toy with your loyal customers
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