by: adam jp

tue, 14 jul 2015 19:39:38 +0000

one thing i noticed about the information was that you can double the clv by either doubling the amount each customer spends or raising the retention rate. either way you end up with $100 clv per customer.

the question you would need answered is, “which direction would have the quickest impact and engender a better relationship with the customer?”

the answer is going to specific for the industry. some industries it’s better to charge more because that increases the value in the minds of the consumers, however raising your retention rate is always going to be a good thing. in some industries, you would need to increase the price points while increasing the amount of customers that return for a second or third visit.

as you can see, an 80% retention rate on customers is actually quite good. most companies deal with a 50% – 70% retention rate… and a lot the time, the retention can be fixed by simply looking at the experience each customer receives when they interact with your company. this means online and in person.

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by: dara barwick

sat, 21 sep 2013 04:17:04 +0000

as a strategy and training consultant i do a few specific things:
a) send a handwritten thank you note for the first opportunity
b) tag the client in a fb shout out
c) send the client an article or info that pertains directly to their business
d) give the client more than was promised
e) make the service/training/solution personal and customized

enjoyed the infographic, and thanks for your generous share of info!

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comments on: infographic: how customer lifetime value affects your business, and 5 ways to increase it - 卡塔尔vs厄瓜多尔预测

by: adam jp

by: dara barwick