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common marketing pitfalls – and how to avoid them

thu, 24 jul 2014 16:00:18 +0000

many small business owners do not have the luxury of bringing somebody on board to handle marketing responsibilities for their company, let alone hiring a firm or professional agency to do it for them. the available time and financial resources for many business owners – especially those first starting out – force them to try […]

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the ultimate beginner’s guide to social media for small business owners

wed, 25 jun 2014 14:00:03 +0000

determining which social media platforms to utilize as a small business owner can be like going to an all-you-can-eat buffet and having a dinner roll sized plate on which to put your goodies. even as recent as a few years ago, there were a few stalwarts that every business knew they needed a presence – […]

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add value to your customers’ inbox with email marketing

thu, 12 jun 2014 14:00:01 +0000

talk to any relationship counselor worth his or her salt, and he or she will undoubtedly preach and emphasize the importance of communication. and rightfully so – after all, how can two people expect to get along amicably and happily if one doesn’t know what the other is thinking? how can you expect to be […]

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what’s the deal with daily deals?

thu, 05 jun 2014 16:00:11 +0000

one of the most popular forms of internet marketing that has sprung up over the past few years has got to be daily deals. you know the drill – a company would make one of their products available at a significantly to ridiculously reduced price, but for one day and that day only. the hope […]

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maximize your marketing budget

wed, 09 apr 2014 13:00:11 +0000

it’s always wise to be practical with your expenses, regardless of your particular situation. people can sometimes be filled with shock, amazement, and usually anger when they hear of a celebrity or athlete who at one point was worth hundreds of millions of dollars but is now penniless and completely bankrupt. even the mega-wealthy need […]

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3 dos and don’ts if you’re considering direct mail marketing

wed, 02 apr 2014 13:00:37 +0000

i would wager that most business owners under the age of 35 probably have never even considered running a direct mail marketing campaign for their business. having grown up in an increasingly paperless world, the mere concept of spending precious marketing dollars on printing up thousands of pieces of paper to stuff into mailboxes across […]

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10 potential reasons your loyalty program may be sagging

thu, 13 mar 2014 13:00:26 +0000

if you’re a small business owner and you have instituted a loyalty program, congratulations! you’ve done yourself and your business a huge favor when it comes to acquiring loyal, repeat customers. and as we all know, a loyal customer is among the most valuable assets your business can attain. if you don’t keep your loyalty […]

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