comments on: 6 questions to ask yourself when creating a small business marketing plan - 卡塔尔vs厄瓜多尔预测

by: michael bian

tue, 17 dec 2013 09:44:51 +0000

great tips! its a big help.

]]>

by: virginia nicols

mon, 08 jul 2013 19:07:53 +0000

working backward, yes. but in my experience the starting point, before setting a goal of “x new clients” or “x$ in sales, is to decide exactly who you’re targeting. what is a new customer that fits that profile worth and therefore, how much can you spend to acquire a new one? the answer to this question helps set the budget, the message and the tools to use to deliver that message. we spend a lot of time profiling profitable customers . . . !

]]>

by: susan schaffer

wed, 26 jun 2013 15:48:03 +0000

great article … just a few notes.

social media is not a strategy, it’s a means to an end.
assessing the market, competition, trends improves both goals and strategy and should be the first step.
some small biz don’t believe they have the time (or the need) for a plan. but, those who do take the time actually save money & time as they move forward.

]]>

by: angela rodriguez

tue, 25 jun 2013 21:08:09 +0000

in reply to sarah jocson.

hi sarah!

you’re absolutely right, updating social media on the spot and interacting with customers in real time is a great to way show your authenticity and dedication to building real relationships with your customers. i definitely recommend all business owners do this as much as they are able to with their busy schedules.

since most business owners don’t have tons of extra time to post daily or regularly on social networks, it’s good to set aside a specific time to plan out helpful posts and you can schedule them ahead of time with facebook scheduled posts (when making a post on your facebook business page, you click the clock button on the post before you click “post”) or for posting on multiple networks, you can use something like hootsuite publisher.

but you should definitely interact with customers alongside your scheduled messages. no one likes an impersonal robot!

]]>

by: patrick mcfadden

tue, 25 jun 2013 14:06:44 +0000

yes we all need to start with what are our goals. what specific action do we want the prospect/customer to make as a result of our marketing? that is the question and the goal. great questions.

]]>

by: chris mayhew

tue, 25 jun 2013 08:55:05 +0000

great tips jerry. when creating a marketing plan you almost have to work backwards from your desired finishing point. therefore starting with the goals you want to achieve and then deciding how best to go about achieving them is a great formula to use.

]]>

by: sarah jocson

tue, 25 jun 2013 01:24:16 +0000

how can you apply this for small business owners who rarely have the time to update their social media, i guess having smart phones and social media apps will help them update their social media while on the go. i think actually updates rather than scheduled updates are more effective ways to prove that you are committed not only to your followers but to your business too.

]]>