fourth of july weekend, and all the barbecue-cooking goodness that comes with it, is a great opportunity to drive additional in-store foot traffic to your business, specifically from higher spending customers. an offers.com survey found that 28.6% of americans earning over $150,000 plan to shop over the weekend.

whether or not you have any holiday promotions lined up for your customers, you’ll want to ensure your business’ promotions are able to break through all the other july 4th advertising noise. a promotional campaign with the right incentives will not only bring customers in that weekend, but it will also get customers walking through your door before and after the holiday. here are a few ideas to get you there:

1. ‘founding fathers challenge’ promotion (send the weekend of the 4th)

giving customers a challenge or question in exchange for a discounted or free item not only gets customers excited to win a challenge, but it also builds connections with your customers.

example: “get a free prize when you name one of the signers of the declaration of independence. this weekend only!”

2. ‘bring a friend’ promotion (send the day of the 4th)

‘buy one, get one’ offers are great for driving new customer referrals since customers will usually share the extra item with a friend.

example: “bring in a friend to celebrate the 4th of july with us and get a buy one get one free on your purchase!”

3. ‘sparklers and fun event’ promotion (send at the time of an event on 4th)

fun events can create lasting memories. simply put, if you have a positive experience with a business, you’re more likely to keep going back.

example: “join us for our sparkler bash from 6-7 pm today and get 20% of any purchase you make for the rest of the night.”

4. ‘patriotic swag week’ promotion (4th of july and the week after)

incentivizing customers to take fourth of july themed pictures, and tag your business’ social media accounts in them, is a win-win. not only will your promotion bring customers in the door, you’ll get free advertising on your customers’ social media pages.

example: “grab your american flags, usa t-shirts, and cowboy hats! take a patriotic selfie with our staff in your most patriotic gear for 50% off one item.”

5. ‘fourth of july recovery week’ promotion (week after the 4th)

a lot of shopping happens the weekend of the fourth, but things quiet down after. keep in-store traffic up by sending a promotion the week after the holiday

example: “wiped after the fourth of july festivities? come by for a free cup of coffee and 10% off your purchase.”

well, what are you waiting for? pick one of these promotions, send it to your customers, and watch your traffic grow. want even more 4th of july promotion ideas? check out this  post.

are you a fivestars customer? log into your dashboard and send one of these promotions today.