for years, small business owners have been encouraged to adopt social media strategies as a way of engaging their customers after they leave the store. and they listened: 90% of small business owners in the u.s. are active on social media, and many consider social media the easiest and most cost-effective way to have an online presence.
but recently customer engagement rates on facebook and twitter have declined to the point where only paid promoted posts can create meaningful results. here’s a look at why, and what small business owners should do instead.
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