from the next web: fivestars, a startup offering a loyalty card program for local businesses, kicked off its first expansion outside the us today via a new partnership with canadian telecommunications company rogers.
the new program, which is dubbed vicinity, will be run by rogers and powered by fivestars’ proprietary technology, which integrates with point-of-sale (pos) systems to help small and medium-sized businesses offer loyalty and rewards programs to better engage with customers.
vicinity general manager fiona lake waslander said in a statement that rogers chose to work with fivestars because of its “technology ip and its easy and seamless implementation for a small or medium business.”
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