from inc. magazine: marketing your small business is easier said than done. maybe you’ve tried google adwords, or created a facebook page but were disappointed with the results or complexity. you may have considered daily deals but realized that selling products at negative gross margin to one-time customers is not a winning combination. so what’s your next move?
there are no silver bullets in marketing, but i learned one important lesson from the fortune 500 clients i consulted for at mckinsey–the power of customer loyalty. for many small businesses, loyalty marketing may be the only marketing they need, because it builds upon their greatest asset: their most satisfied customers.
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