from street fight:
customer engagement will always trump customer acquisition at groundwork coffee, an organic coffee roaster with seven outposts in the southern california area. according to david hermann, who heads up marketing and business development for the company, groundwork has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called fivestars.
which digital marketing platforms do you use on a regular basis for groundwork?
in terms of marketing right now, really it’s a lot of guerilla marketing and facebook. we do a lot of handouts. not necessarily coupons, but we do postcard handouts in santa monica and downtown to get people to come in during off hours. we also have the ability to communicate with our customers through our loyalty program, fivestars.
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