hi max,

we agree with you. a mobile app is a great potential addition to our cards and trust me, a fivestars app will be available in the near future. this blog post isn’t about excuses, it’s a response to a common question we get and rationale for the way we think about an exceptional loyalty solution.

we’ve seen many app-based loyalty startups come and go because they can’t generate enough users to bring profit to their clients. our easy to use phone number connected cards are a large contributor to our success. you don’t have to take my word for it; all of our major competitors have added a tangible card to their program because they know how well it’s working for us.

mobile solutions are definitely where the future is, but until more consumers become acclimated with using this new technology in their everyday transactions, an app alone can’t build and sustain a profitable solution for small to medium sized businesses.

i use square to pay from my iphone. but you force me to reach into my wallet for a card. not user friendly.

why don’t you integrate with passbook in ios6 instead of making excuses.

hi jody,
thanks for the positive feedback. you’re very right, we do have a bunch of locations in chicago even though they’re not showing up on the map. we did this because chicago is home to a few other loyalty startups and we wanted a fair chance to build our network out there. i’m excited that you’re looking to explore more of the local businesses on our program! our chicago locations will go live on our map page very soon. so sorry for the inconvenience!

what about it? 🙂